It’s no secret that traditional search marketing isn’t a level playing field. National advertisers are typically the only ones with the resources to purchase cost-prohibitive keywords and top rankings.
That’s where BuyCasts comes in. BuyCasts’ results are based on a proprietary technology that matches merchants and buyers based on several factors that are advantageous to local businesses. Smaller companies can generate higher response rates and sales conversions by linking themselves to the local geography, social values and charitable interests of buyers.
With BuyCasts, small businesses can even turn their best customers into their best marketers, by enabling them to refer your business to their friends and family when searching online.